CASE STUDY |
Once a partnership was on the table for Sky plc and Abu Dhabi Media Investment Corporation (ADMIC) to create a joint venture that would establish Sky News Arabia in Abu Dhabi, SkyNews creative teams were brought in to consult on the implementation, design and layout for the new studio.
With our hands on and collaborative experience with the teams and two previous SkyNewsHD re-brands, we joined forces along with Jago Designs to help with set visualisation. This was to be evolved over several weeks on an ad-hoc basis - while the construction began. Some aspects of the design and layout were still going through their evolutionary design phases.
As the remainder of design came to the final stages we had to take various 3D data formats from CAD drawings and various 3D formats from the designers and from manufacturers whose products were being used in the project.
Flexibility was key in this production for the design teams, in a project of this size and complexity in terms of its design, functionality and stakeholder requests - the design will inevitably go through changes and amendments all the way to the end of the project.
With Jago design we had established scales between system formats so that data sets from 2D drawings and 3D construction could be passed from one software to another with relative ease and expectation. This allowed any deviation in design to be accommodated and integrated into our pipeline quickly for 3D renders and assessment.
Manufacturers models for equipment were all incorporated and adjusted for positioning. All support areas of the studio had appropriate lighting and texture set-ups to replicate how they would look and operate in this studio environment.
With initial render tests we were able to feed back to the combined international design committee and fine tune studio layout and studio camera positions, also allowing JAGO to refine some of their designs to create the best solo and linked studio shots.
TWith several international events looming where the final design package and CGI visualisation was required and an integral stakeholder show piece - we needed to get rendering fast.
As the animation was one camera move this can always be a challenge as you cannot hide or chop sequences - every frame counts. With a solid multi cpu and and multi core render farm at hand makes light work of the thousands of CGI images and layers required for the final composition.
With final lighting and camera fine tuning complete the final renders were computed. The final layers were composited to offer a near photo-real representation of the final design as possible.
The use of adjustment layers help control the depth of field on the camera bringing focus and depth. Additional layers also helped with light bloom and volumetric rays from the the powerful studio lights.
The final CGI animation was well received by all stakeholders and investors in the project. It was a fundamental element in showcase and the launch marketing campaign. You can see here, testiment of accuracy in the original vision of CGI design presentation when compared to the real studio shots after the successful launch of the studio.