Project: Multi-Screen Infographic at EULAR 2016
This 4 minute animation had very specific brand guardian requirements - namely the backdrop for all messaging was to be a ‘film’ of a strong healthy tree - the camera move, budget and time scales forbid filming a tree - so a full CGI tree with full simulation and surrounds was built so all necessary brand continuities were taken into consideration.
Using photogrammetry and digital sculpting we were able to create the required tree and then carefully hone the animation around the tree that fulfilled all multiple aspects of the creative brief.
Multi-screen infographic with full CGI tree at Eular 2016 congress in London
08 Jun 2016