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GillettePS_graphic

Gillette ProShield

Project: BskyB sports sponsorship

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W
ith an imminent TX date on BskyB's sports and sports news HD channels. Gillette sponsorship segements highlighting their new flagship Razor and its unique lubricating strip. We had to craft a full CGI razor to use in several production shots.

T
he highly confidential CAD data was not going to be available for this product - so we used a mixture of photogrammetry and orthographic projections from real razor components to help create a full CGI replica of the Gillette ProShield. This was then animated for use in several of the sponsorship spots.


In brief

STORY

A complete life-like CGI replica of Gillette's new ProShield Razor used in BskyB sponsorship.

DATE
28 May 2016
SECTOR
Broadcast
Visualisation
CHANNEL
Sponsorship


                 

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