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Battlefield Hardline

Project: Promo material for EA's BF Hardline game

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A
quick project for DRUM and EA now being aired on multiple channels. Integration of game title into a chosen piece of game footage to be used as commercial segments and released through viral channels to promote EA's latest Battfield video game.

W
e tracked several ‘in game’ sequences to obtain a 3D camera move, then added various CGI captions, titles and release dates. These were then textured, lit, rendered and composited so these floating elements looked as if they belonged to the original high octane game sequence.


In brief

STORY

Commercial and Viral campaign creations for EA’s latest ‘Battlefield’ game.

DATE
03 February 2015
SECTOR
Broadcast
CHANNEL
Cross-channel


                 

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