Michael Jackson - Xscape
Project: Vfx for Xscape commercial
We lent a hand to the established creative talent at Not2Scale who were working on a number of MJ estate projects. BigActive were engaged on drive and direction for various campaigns for the long anticipated Michael Jackson release and were focused on desgining a number of colourful and powerful promotional projects for MJJ productions.
Taking already approved CD and digital download artwork, we helped bring this to life with several 3D CGI elements. The final piece was used globally and cross channel to promote the new release variants.
Michael Jackson - Xscape, commercial release.
23 April 2015