Project: Mondelēz 'Chips Ahoy!' commercial
Agreat commercial spot for Mondelēz - with its first TX date in the commercial break of the XFactor finals . The premise was a parody on a very engaging Cadbury's chocolate commercial that involved a certain Gorilla playing the drums to a popular Phil Collins song - in this version we see some veritable interference of the recording from a cheeky chocolate chip cookie.
We tracked the footage from the original commercial to produce a CGI camera motion that we could use to extend the shot - with a longer pull out through a CGI recording studio, complete with mixing decks and Chips Ahoy! CGI cookie character - who's unplugged some of the equipment. This was released virally as well as specific terrestrial TX in UK and European commercial spots.
Mondelēz 'Chips Ahoy!' Chocolate chip cookie commercial
08 Aug 2014