Heritage Wall

Project: Symposia infographic animation

nother super wide video wall animation goes live. A central double sided video wall at ISA 2015. The 17th International Symposium on Atherosclerosis held in Amsterdam, Netherlands. hub9 and their client brand agency creatives concieved a growing branch 'timeline' animation that would reveal the paradigm that the client follows in its research and ongoing work in the cardiocvascular field. The impressive 6 x 4 x 46" screen high definition wall was the main target platform for the animated content. The animation was almost seven minutes long and 5k resolution for a super rich, crisp presentation.

he analogy of the growing branch as a timeline tied in perfectly to existing brand materials and worked well to define the incredible work, research and discoveries that hub9's client has achieved in this pharmacutical field. The messaging also perfectly explained that their research and collaborations in pioneering new medicines still continues. We were able to re-purpose sections and elements of the main animation for other platforms including interactive applications and sponsorship printed materials.

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